What Would NASCAR Fans do for a Klondike? Bar?
Ultimate Chargers / UnileverFOR IMMEDIATE release june 18, 2007PRESS Release Contact: Alison Kramer, 919-459-8157, akramer@919marketing.comWhat Would NASCAR Fans do for a Klondike Bar Klondike ® is up to work with eight Unilever sponsors behind The ultimate chargers? and getting NASCAR fans charged about the classic American ice brand.Englewood Cliffs, NJ-After being appointed by Unilever, USA as one of the nine official sponsors of the Ultimate Chargers 2007 NASCAR Busch Series program, Klondike has wasted no time in getting the attention of NASCAR fans. The popular ice cream brand to respond quickly to a successful collaboration of Unilever advertising campaign with national lotteries and primary driver Kasey Kahne. "This is a great opportunity for Klondike to participate in a phenomenal program that centers on NASCAR target audience of our brand," says Julio Del Cioppo, director of marketing at Unilever Ice Cream. "And we are proud to be the first ice cream brand of such a program sponsor." Klondike ice cream is the first official sponsor of NASCAR and this year is offering a national lottery to award one grand prize winner and guests a trip to the Daytona 500 live 2008.Though Klondike is seen as a well-known brand today, the company inception nearly a century ago in contrast to what many might think. The popular ice cream treat can be traced to Switzerland and the Isaly family known for their superior dairy products.Klondike bars are made in the early 1900s by the Isaly family owned and operated a dairy farm in Mansfield, Ohio and Pittsburgh, Pennsylvania. Some suggest that Klondike got its name from the Klondike River in Canada’s Yukon Territory and the site of the 1890 Gold Rush.A 1922 article claims that Klondike bars gained popularity as one of the sons Isaly Ohio Vindicator newspaper employees gave more to try. By the year 1940, the family was running seven dairies and production staffs for nearly 300 Isaly Dairy Stores. They probably never thought they liked Klondike bar would become a major sponsor in the NASCAR Busch Series, the second most popular form of motorsport in the USUntil the late 1970s are the bars were only sold in Pennsylvania and Ohio, but the early1980s, a national campaign and Klondike could be found in almost every supermarket across the country. The popular slogan "What would you do for a Klondike bar? "Was seen and heard everywhere. In 1993, Unilever acquired the Isaly Klondike Company owned and joined the brand in a good mood-Breyers Ice Cream Company.Continued success for the Klondike bar is final and many will take note of the famous polar bear logo on the tracks NASCAR this season. "Ultimately, our loaders are strong drivers and we want our sponsors to the strength of the team to maintain," said Ray Evernham, team owner and CEO of Evernham Motorsports. "Klondike is a perfect addition to the list of other sponsors and additional backing to help our drivers get pumped in and out of the circuit." So what would NASCAR fans do for a Klondike Bar? They would cheer Kasey Kahne behind the No. 9 Ultimate Chargers Dodge and all the yelling for Klondike ice cream bars .* * * To enter to win a trip for the 2008 Daytona 500 and more to learn about the Klondike visit: http:/ / www. icecreamusa.com / klondikeVisit www.ultimatechargers.com to access behind-the-scene photos, special offers and great tailgating recipes.About Unilever Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Every day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out life.In the United States these brands include recognized names such as: Axe, "all" Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All previous names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 offices and factories in 24 states and Puerto Rico-generating more than $ 9 billion in sales in 2005. For more information visit www.unileverusa.comUnilever North American Ice Cream, headquartered in Green Bay, Wisconsin, is the largest producer and marketer of branded packaged ice cream and frozen novelties in the United States.
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